Project Details

Plan It

Advertising & Marketing • Brand Identity • Web & Print Design
Overview
Plan It is a digital planogram compliance tool, enabling teams to view and upload planograms both on-screen and in-store. This functionality allows managers to remotely monitor compliance and progress.
As a new entrant in the market, Plan It required a complete visual brand identity. They requested a logo, brand development, a landing page design, and a marketing sell sheet.
Deliverables
  • Logo & Brand Development
  • Landing Page Design
  • Marketing Sell Sheet

Initial Sketches

Plan It sketches

Logo & Branding

Final Logo
Plan It focuses on planogram compliance and approval, allowing managers to digitally markup and approve planograms. The logo design reflects these functions: the top circle of the “P” represents marking up, while the bottom stem symbolizes final approval.
Plan It logo description
Plan It logo
Color Pallet
The color palette emphasizes approval, featuring a solid shade of green as the primary color. The lighter green accent complements the main color, while the darker blue/green and light tan provides a balanced contrast.
Plan It color palette

Landing Page Design

Final Landing Page
The landing page delivers clear and straightforward information, showcasing Plan It’s key functions with excellent readability, driving potential customers to sign up for a free demo.
Plan It landing page mockup

Marketing Sell Sheet

Final Landing Page
The two-page marketing sell sheet effectively highlights Plan It’s key strengths while maintaining clarity and readability. Contact information is provided at the bottom of the first page, making it easy for potential customers to get in touch.
Plan It Marketing 2 Pager
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