Project Details

Samara

Brand Identity • Event Branding • Web & Print Design
Overview
Samara, a print and distribution vendor, needed a brand refresh for an upcoming sales event.
They requested a new logo, along with a secondary logo lockup for the event, a welcome packet for participants that would include a lanyard and an event brochure, and an email invite design.
Deliverables
  • Logo & Event Branding
  • Lanyard Design
  • Event Brochure
  • Email Invite

Initial Sketches

Samara sketches

Logo & Event Branding

Final Logo
As a print and distribution vendor, inspiration was drawn from the aspect of direction and movement. The logo graphic resembles shipping boxes moving from one point to another.
Samara logo description
Final Logo
Samara logo
Event Logo Lockup
Samara logo lockup
Color Pallet
The color palette is inspired by the concept of a long shipment journey. The earthy shades of orange and red resemble the hues of a vast, open desert landscape, capturing the essence of a lengthy journey.
Samara color palette

Event Welcome Packet

Final Welcome Packet Materials
The event welcome packet includes a lanyard and an event brochure.
The brochure features the schedule on its back for easy access, and an enlarged hotel map, occupying two panels, for easy wayfinding.
The lanyard design is clean and simple, with the participant’s name prominently displayed at the top and the logo lockup at the bottom.
Samara welcome packet mockup

Email Invite

Final Email Invite
The email invite delivers a clear message with highlighted event details and a prominent CTA for registration.
Samara Email invite mockup
Previous Project
Logo
ProjectsAboutContact