Overview
As a member of the 2020 Kent State University Wellness Your Way program design team, the responsibility was to conceptualize and design one side of an interactive print folding brochure that effectively communicated the program's goals and values. This involved a deep understanding of the program's brand elements, including logos, color schemes, fonts, and overall style guidelines.
While adhering to these brand standards, the challenge was to creatively push boundaries, ensuring the design felt fresh, engaging, and aligned with the campaign’s messaging. The goal was to maintain brand consistency while introducing a unique visual approach that captured the target audience’s attention.
