Project Details

Capture Solutions

Advertising & Marketing • Brand Identity • User Interface • Web & Print Design
Overview
Capture Solutions is a digital documentation platform designed for construction companies, enabling field employees to record workplace progress and address any issues that arise.
The company sought a brand refresh, including an updated logo, revitalized website, enhanced marketing materials, business cards and a refreshed App UI.
Deliverables
  • Logo & Brand Refresh
  • Website Re-Design
  • Updated Marketing Materials
  • Business Cards
  • App UI Refresh

Initial Sketches

Capture sketches

Logo & Branding

Final Logo
The Capture app enables field employees to document jobsite issues through photography. To incorporate this primary function, the logo combines the letter “C” from Capture Solutions with a camera shutter, symbolizing both the app’s purpose and its innovative approach.
Capture logo description
Capture logo
Color Pallet
Given Capture’s primary audience of construction companies, the color palette was crafted using shades of yellow, orange, and dark gray.
Capture color palette

Website Re-Design

Final Website
The re-designed website offers a clean, modern appearance with enhanced readability. Headlines stand out with the vibrant yellow and orange gradient, while the homepage prominently features the updated Capture app.
Capture website mockup
Full Home Page
Capture full home page

Updated Marketing Materials

Capture marking 1 pager
Marketing One-Pager
The updated marketing one-pager maintains a clean, modern aesthetic with clear headlines, compelling imagery, and excellent readability.
Capture advertisement banner
Advertisement Banner
The updated advertisement banner prominently features the new mobile app, along with a concise summary of the app and bullet points highlighting its key strengths.

Business Cards & App UI Refresh

Capture business cards
Business Cards
The business cards feature a clean, minimalist design that highlights the new brand logo.
Capture mobile app mockup
App UI
The updated app UI emphasizes cohesion with the refreshed brand and enhances the app’s functionality.
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